THE JOY BOX
Client |Family Christian
Project | New Revenue Stream Opportunity for Online Media Brand
Contributors | LaQuoya Robinson Associate Creative Director, Lauren Harber CMO, Grace Richmond Project Manager, Jenna Carver Copywriter
Strategize and conceptualize a subscription box to send to current, loyal brand audience to incorporate a new revenue stream. The subscription box comes equipped with products all designed in house, that provide uplifting scripture and published resources to assist with staying steadfast in their faith. Full campaign strategy: subscription box, product sourcing + design, landing page creation, email series, product photography and social media engagement. We were able to introduce a new product that feels familiar, yet exciting to our current audience and potentially acquire new leads.