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DIGITAL ADVERTISING CAMPAIGN
MILO'S FAMOUS SWEET TEA
DIGITAL CAMPAIGN
AGENCY: INTERMARK GROUP
Creative Director: Lauren Barnett
Art Director: Q. Robinson
Senior Copywriter: Joel Lugar
Copywriter: Lexi Warren
Worked within agency to create digital campaign for Milo's Sweet Tea, featuring social and ambient advertising. Conducted extensive primary and secondary research along with digital insights on brand's current performance to reach big idea. Utilized brand's obsessed fan base for creative ideas.
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