Client | Eleven86 Artesian Water
Project | Rebrand and Product Design
Contributors | LaQuoya Robinson Creative Design Lead, Derion Lipford, LaDarren Banks Project Managers
Eleven86 is a black-owned water bottle brand located in the Southeast. The source for Eleven86 Real Artesian Water comes from the small densely populated town of Autaugaville, located in central Alabama. Deep under many layers of rock and earth lies an aquifer, that has been protected from the surface contaminants and pollutants, only to be reached by a well.
They were in need of a rebrand to appeal towards a younger demographic who may not be as well versed about the benefits of artesian water. My team wanted to enhance the overall aesthetic while staying true the overall concept behind the brand name. View pitch deck for design transition.