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THE JOY BOX

Client |Family Christian

Project | New Revenue Stream Opportunity for Online Media Brand

Contributors | LaQuoya Robinson Associate Creative Director, Lauren Harber CMO, Grace Richmond Project Manager, Jenna Carver Copywriter

Strategize and conceptualize a subscription box to send to current, loyal brand audience to incorporate a new revenue stream.  The subscription box comes equipped with branded items all designed in house, that provide uplifting scripture and published resources to assist with staying steadfast in their faith.  Full campaign strategy: subscription box, product sourcing + design, landing page creation, email series, product photography and social media engagement. We were able to introduce a new product that feels familiar, yet exciting to our current audience and potentially acquire new leads.

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Pouch

Sticker

Notebook

Candle

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